With a wealth of experience in digital marketing under my belt, I make sure every project is up to company's standards.
I am consistently making sure my work not only follows the brand identity but also speaks to the audience I'm trying to reach. Â
Check out some of my digital marketing projects below!
Exclusive to the SFU Vancouver campus since 2020, SFU Vancouver's wellness programming is dedicated to promoting health and wellbeing within the SFU community. As the lead designer for the 2023 programming, I designed all design assets for the event, and led the digital marketing strategy to effectively reach and engage both the SFU community and the public.
The primary channels for promotion were Instagram, Twitter, and Facebook to the public, and an internal email newsletter via Campaigner to SFU staff and faculty.
Instagram feed promoting SFU Vancouver Wellness posts along with other regular curated posts scheduled per week for SFU Vancouver's Instagram.
Instagram stories created and curated by me to specifically promote the 2023 SFU Vancouver Wellness Programming.
To further promote, increase event awareness and connect with the student community, I organized and ran a social media contest campaign to promote our SFU Vancouver Wellness Day Programming by giving away health and wellness related goodies. Based on our average engagement and reach rates, this was considered a huge success. Engagement and reach were great, with our post reaching users beyond our existing following list.
Bonus: Photos taken during SFU Vancouver Wellness Fair featuring Art Therapy, Dog Therapy, and more.
As the primary content curator for all of SFU Vancouver’s social media channels, I aim to create engaging and fun reels or posts to connect with our audience, all while maintaining SFU’s brand voice and guidelines. Check out the works I'm most proud of!
SFU Vancouver Summer Social event promotion for students, staff, and faculty. I organized and managed all digital marketing strategy and event logistics for this event.
SFU’s president, Joy Johnson at SFU’s Vancouver Campus Welcome Back BBQ, an event run by SFU Vancouver Campus Administration (my team). This post was done in collaboration with the President’s Communications and Marketing team.
Encouraging users to check out SFU Library’s book and film collection featuring Black Canadians during Black History Month.
Celebrating SFU’s graduating class of June 2023. Graphic created by me.
